MAMAN ET SOPHIE

Elisabetta’s was a life dedicated to her career as a lawyer and lecturer.

In 2008 the turning point: her first child Elena Sofia was born and Elisabetta decided to leave the profession for a year to dedicate herself to her new-born daughter. That year was fateful: the birth of her child released Elizabeth’s creativity and imagination, infusing her with the courage and motivation necessary to revolutionise her life.

 

“With the birth of my daughter my horizons sort of exploded, they expanded and were enriched with new eyes, a new force, sweet and powerful at the same time. It was the right time to shout my happiness to the world. My idea was simple: I wanted to wear a starry sky to celebrate Sofia’s arrival. Thus, from my hands, the first necklace with the stars was born, and shortly thereafter the necklace with the letters of Elena Sofia”.

 

In 2009. Elisabetta started to design her “joys” for herself and for her friends until requests began to arrive from the first clothing stores. The pencil drawings soon turned into three-dimensional shapes in burnished silver.

In 2012, Elisabetta’s husband, Federico Lastrucci, joined the project.

Maman S.r.l. was incorporated, which produces and distributes the Maman et Sophie brand. The first headquarters of the nascent company was a goldsmith’s workshop in the heart of “artisan Florence”, in the San Frediano district. The number of collaborators, all goldsmiths from the Florentine schools, is growing year by year under the guidance of Elisabetta’s volcanic creativity. To date, Maman S.r.l., now located in larger premises but still in Florence, has more than twenty employees with a well-structured organisation that also includes an efficient internal marketing department as well as various collaborations with external consulting companies.

Maman et Sophie. A name that encompasses a story, that of Elisabetta, creator of the jewellery brand - or rather, “joys” or “little lights” as she likes to call them - and of Sofia, her daughter, source of her inspiration.

A French-sounding brand with all-Italian craftsmanship, for communicating femininity, delicacy and elegance, but also a strength which is creative, vital, innovative.

 

From Elisabetta’s first sketch to the packaging, the Maman and Sophie “joys” take shape in the hands of expert craftsmen who put into practice jewellery techniques such as wax modelling and precision casting, special methods of enamelling and the setting of semi-precious stones.

Single lobe, ear-cuff and pendant earrings, chain and semi-rigid bracelets, necklaces, pendants, and chokers are always complemented by gold-plated or enamelled components in red, pink, teal, blue, black and glitter. The undisputed protagonist is the electroplating in rose gold with great thickness and high resistance carried out on 925 silver.

 

A 100% ‘made in Italy’, or rather, ‘made in Florence’ product, which finds its niche in the medium-high price range.

 

Thanks to a structured network of agents, today the brand is present in 250 jewellers throughout Italy. For some years now, Maman S.r.l. has been active in e-commerce with the creation of its own e-commerce site in Italian and English on which not only the new collections but also the historical and ongoing ones are available.